Book

Id
79  
Date
2016-08-25  
Title
Management of the Fuzzy Front End of Innovation  
Author
Oliver Gassmann & Fiona Schweitzer  
Publisher
Springer  
Description
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Lessons learned with success factors and checklists complement each chapter.​  
Image
Mgmt of Front End Innovation (80x90) (extended).png  
Url
http://amzn.to/2vn8byt  
Created
2016-08-25 09:11:00  
Modified
2017-07-31 14:47:21  
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