Innovator Profile

Id
55  
Summary Bio
<p class="p1"><span class="s1">Helen Simpson is Head of Innovation at Ikabo an online collaboration and innovation platform based in Australia. Helen holds a joint honours degree in Business finance and economics and a postgraduate diploma in Marketing from the Chartered Institute of Marketing and has undertaken extensive training in creativity and innovation. Helen is responsible for brand positioning and communication, customer centric strategic planning, a customer driven product development pipeline and onboarding and training new clients.<span class="Apple-converted-space">&nbsp;</span></span></p> <p class="p1"><span class="s1">Prior to joining Ikabo, Helen worked for Squiz in a business transformation role helping organisations better leverage digital technology to achieve innovation and growth. Prior to this, she has worked in customer insights and customer driven product innovation for some of the world's leading corporates in domestic, regional and global roles. She has led global teams to develop new products, insights programmes and innovation and communication strategies.<span class="Apple-converted-space">&nbsp;</span></span></p> <p class="p1"><span class="s1">Ikabo is an online innovation platform which crowd sources insight and ideas to help problem solve, collaborate and co-create at scale. This results in the best ideas progressing, whilst dramatically increasing engagement and sustaining a culture of innovation and transformation.</span></p> <p class="p1"><span class="s1">Ikabo is an important digital tool for modern organisations who want to empower teams to transform the way they work and drive a culture of creative problem solving and innovation.<span class="Apple-converted-space">&nbsp;</span></span></p> <p class="p1"><span class="s1">Helen is passionate about helping organizations drive innovation and positive change by engaging &amp; harnessing their people&rsquo;s talent. Ikabo works with business leaders to optimise employee engagement, amplify their innovation efforts and collaborate and co create solutions at scale.<span class="Apple-converted-space">&nbsp;</span></span></p> <p class="p1"><span class="s2"><a href="http://www.ikabo.com/">Ikabo</a></span><span class="s1"> is growing through taking a collaborative approach to innovation and growth and harnessing its ecosystem of partners to help solve client problems.<span class="Apple-converted-space">&nbsp;</span></span></p>  
Answer 1
<p class="p1"><span class="s1">Ikabo is an online collaboration and innovation platform based in Australia. Ikabo&rsquo;s unique point of difference is that we don't just on board and train a new customer on to our platform, but we fully support clients on their first project, from framing the challenge to final selection of concepts to implement. Ikabo has also developed a fully automated customisable method of evaluating concepts into a rated and ranked order in order to help leaders make objective and democratic decisions.&nbsp;&nbsp;</span></p> <p class="p1"><span class="s1">Ikabo partners its clients to create a path to innovation success by working with senior leaders to ensure the vision and strategic intent of the organisation is aligned to the challenges that are posted on the platform.</span></p>  
Answer 2
<p class="p1"><span class="s1">The ideas management sector has developed and matured over the last 15 years or so and there are many new innovations taking place in the form of features and functions and pricing models being adopted. Artificial intelligence and machine learning solutions are also being explored to improve the customer experience in how ideas are converged and developed with limited human effort.</span>&nbsp;</p> <p class="p1"><span class="s1">New innovations are delivered through new product releases, I think one of the biggest challenges as in most product development, is feature overload, how to balance a myriad of client needs and wants with an optimal customer experience that remains simple and easy to use. Many of our clients have come from other innovation platforms that offer all the &lsquo;bells and whistles&rsquo;, so much so they tell us they literally don't know how to get started, because there are too many options to choose from. Keeping a simple user friendly interface that is beautiful and delivers a seamless experience, is always front and centre in our minds.</span></p>  
Answer 3
<p class="p1"><span class="s1">When Ikabo was first established the founding team was involved in the co-creation of the product, the positioning, the go to market strategy and in lead generation and sales demonstrations. The team works in a low hierarchical, fast moving and agile way, there is high psychological safety and everyone can be involved in open discussions on key strategic decisions. Ideas and openly shared and discussed about how we might grow the business and how we can continually improve what we do - the customer is at the heart of everything we do at Ikabo. We actively and continually engage our customers in feedback both formally and informally, so that our product pipeline and new product releases are delivering customer relevant improvements that surprise and delight our customers.</span></p> <p class="p1"><span class="s1">One of our values is &lsquo;better together&rsquo; (&lsquo;If you want to go fast, go alone. If you want to go far, go together&rsquo; - African proverb) and we truly believe (and know) a cognitively diverse team solves problems better and faster, and we apply this when we solve client problems, and how we approach the growth of our company. Ikabo has grown through taking a collaborative approach and harnessing our ecosystem of partners to raise awareness of our offer and collaborate on client problems together.</span></p>  
Answer 4
<p class="p1"><span class="s1">I think we will continue to see artificial intelligence and machine learning being explored to improve the customer experience on innovation platforms, I think we will see different products being developed to meet market and price needs of different clients.</span>&nbsp;</p> <p class="p1"><span class="s1">I think we will see clients putting a stronger emphasises on outcomes of innovation not just engagement, which in turn will encourage vendors to look at the entire range of innovation programs and products that organisations are using and consider how an ideas management platform can work more effectively and integrate with current activities to deliver improved outcomes overall. Gone are the days when organisations can employ different innovation programs and products, for example design thinking programme, to skunkworks, skills training and innovation labs and hackathons as discrete activities. Organisations at the highest level need to build a shared understanding of their common innovation goals so they can all work and make meaningful progress, together.</span></p>  
Answer 5
<p class="p1"><span class="s1">I have been inspired by public sector reforms in Australia and some of the amazing work government agencies have been achieving. Bureaucracy, hierarchy, a challenging culture, limited resources and the machinations of Government all prove to provide a compelling reason for innovation and change NOT to thrive. However despite this, we are privileged to be working with &nbsp;a number of small teams who against the odds, come together and drive amazing change one project at a time.</span></p> <p class="p1"><span class="s1">Transport for NSW is an interesting case study, they are constantly trying to disrupt themselves and are putting the customer at the centre of what they do. They are looking at what it is that the customer really needs, and releasing real time public transport data was a huge step first step for them &ndash; they took a test and learn approach. They opened the market and a raft of start-ups got involved via a hackathon, and now we have a number of apps which provide customers with real time information to make their trip a whole lot easier. The latest initiative has been establishing the Smart Innovation Centre is NSW&rsquo;s which is a hub for collaborative research and development of safe and efficient emerging transport technology. One key project they are working on is to partner with industry to conduct trails on autonomous vehicles.</span></p>  
Leader
Helen Simpson  
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