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• leader
  • Leader
    • id210
    • nameSean Shoffstall
    • job_titleFounder
    • companyCrave Metrics
    • headshotSean.png
    • company_logoCM_logo.png
    • bio_full<p>Digital marketing entrepreneur and strategy innovator Sean Shoffstall is pioneering a more relevant and measurable approach to messaging in today’s multi-channel world of engagement. Shoffstall formerly delivered data-driven marketing strategies for Fortune 500 brands at Teradata. Now, he is a prominent speaker and thought leader who is widely credited for successfully leveraging the “Quantifiable Creativity” marketing approach.</p> <p>Despite the emergence of numerous new marketing technologies, Shoffstall told BPI he sees the state of innovation in digital marketing as stagnant, with training that lags the landscape, and marketers who spend too much time mastering complex technologies and too little time on messaging and strategy.</p> <p>Sean founded his own company, Crave Metrics, which will serve as the host for a software product with game changing potential. Having decoded both B2B and B2C customer brand engagement within growing channels, data and devices, Shoffstall is writing the code that he believes will automatically cut to the relevant numbers.</p> <p>Sean tells BPI: “My ultimate goal is to benefit the marketer and the end consumer. The marketer wanting to create an awareness campaign should be able to log into our platform Crave Metrics, and find the top five awareness campaigns that have run in the last six months. The marketer can then find the right marketing mix that is perfect for a given audience and truly considers how to help the end consumer. If we start messaging customers with the right marketing message mix, then we can send fewer messages to consumers." He adds “Our goal is to have an alpha out at the end of June, and we have already identified a few key customers to be working on that pilot with. We will hopefully have an open beta in mid-September.”</p> <p>Shoffstall says the past seven years has seen a significant consolidation of platforms. Marketers are spending more time on technology than on messaging. He believes we need to bring the power of the marketing message back, leveraged by the power of platforms.</p>
    • summaryDigital marketing entrepreneur and strategy innovator Sean Shoffstall is pioneering a more relevant and measurable approach to messaging in today’s multi-channel world of engagement. Shoffstall formerly delivered data-driven marketing strategies for Fortune 500 brands at Teradata. Now, he is a prominent speaker and thought leader who is widely credited for successfully leveraging the “Quantifiable Creativity” marketing approach.
    • category0
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    • created2017-05-05 13:56:05
    • modified2017-05-19 11:18:38
    • modifier1469
  • InnovatorProfile
    • id48
    • linkedin_urlhttps://www.linkedin.com/in/shoffstall/
    • summary_bio<p>Digital marketing entrepreneur and strategy innovator Sean Shoffstall is pioneering a more relevant and measurable approach to messaging in today’s multi-channel world of engagement. Shoffstall formerly delivered data-driven marketing strategies for Fortune 500 brands at Teradata. Now, he is a prominent speaker and thought leader who is widely credited for successfully leveraging the “Quantifiable Creativity” marketing approach.</p> <p>Despite the emergence of numerous new marketing technologies, Shoffstall told BPI he sees the state of innovation in digital marketing as stagnant, with training that lags the landscape, and marketers who spend too much time mastering complex technologies and too little time on messaging and strategy. </p> <p>Sean founded his own company, Crave Metrics, which will serve as the host for a software product with game changing potential. Having decoded both B2B and B2C customer brand engagement within growing channels, data and devices, Shoffstall is writing the code that he believes will automatically cut to the relevant numbers.</p> <p>Sean tells BPI: “My ultimate goal is to benefit the marketer and the end consumer. The marketer wanting to create an awareness campaign should be able to log into our platform Crave Metrics, and find the top five awareness campaigns that have run in the last six months. The marketer can then find the right marketing mix that is perfect for a given audience and truly considers how to help the end consumer. If we start messaging customers with the right marketing message mix, then we can send fewer messages to consumers." He adds “Our goal is to have an alpha out at the end of June, and we have already identified a few key customers to be working on that pilot with. We will hopefully have an open beta in mid-September.”</p> <p>Shoffstall says the past seven years has seen a significant consolidation of platforms. Marketers are spending more time on technology than on messaging. He believes we need to bring the power of the marketing message back, leveraged by the power of platforms.</p>
    • answer_1<p>I started Crave Metrics to focus on customer journey analytics. We are trying to solve misleading data with Crave Metrics by giving people a broader view of their campaign’s effectiveness across all their channels, because many marketers do not realize every campaign drives brand awareness and the end value that it creates.</p> <p>Marketers look at a campaign and might see the click-through rate and the open rate, but they are not instantly able to see how it compares against other similar campaigns, or against their company's benchmarks.</p> <p>Our platform will allow customers that review a campaign to not only see what their score is against the Crave Metrics key marketing measures, but also to see how it performs against the company benchmarks, and against similar campaign benchmarks. This answers the marketer’s question that many platforms miss today, I’ve got a metric but what does it mean?</p>
    • answer_2<p>There is an influx of so much new technology. Companies must constantly go from Paid Search, to Twitter, to Facebook, to Email, to Instagram, and be prepared to adapt and market to any and all other digital marketing technologies that develop popular user platforms. Current digital marketing technologies are complicated and ever changing: this leads to siloed information and messaging, and can lead to paralysis for marketing teams who get stuck with basic batch and blast marketing.</p> <p>In spite of all this, universities and colleges are still primarily teaching traditional marketing strategies. Companies then hire young people simply because they know how to use certain media platforms or marketing tools, which can be problematic on its own. New educational and training systems will be vital to success in coming years to help bridge the talent gap. </p>
    • answer_3<p>The leadership of a given team drives its innovation. One thing I have always done with my teams whenever someone new joins us, is bring up the top three to five trends I am seeing succeed with our customers or elsewhere, and ask them questions about its success, which opens the door for them to bring their own ideas to the conversation. </p> <p>At the same time, I am willing to pilot certain ideas. I am willing to invest 8 percent, 10 percent, 12 percent of my team’s time to pilot one of these ideas. We cannot always go after the newest platforms, but we can test new platforms on campaigns. If a campaign fails, at least we learn something.  </p> <p>I have also seen mid to large size companies create a sandbox marketing environment that allows a safe atmosphere to test the latest social platform or API integration, just to see if it breaks. If it works in the sandbox, we bring it in. You need a partnership between leadership, the IT group, and the marketing department to try something new.</p>
    • answer_4<p>VR and augmented reality will change marketing. In-game marketing is another platform that is similar, these immersive environments is where we are going to see the most growth and change. Marketers will need to again focus on the message and make sure it fits in these environments without being obtrusive or obnoxious.</p> <p>I believe another key business trend will be, I hope, a focus more on consumer data privacy. We protect financial and healthcare data and have seen the repercussions when it isn’t secured. Consumers give marketers their trust by accepting cookies, by signing up for our newsletters, by purchasing and registering their products. They entrust marketers with their data, so marketers have a responsibility to use the data for marketing without releasing potentially sensitive information. I think customers will start to demand more protections like other sensitive data. </p>
    • answer_5<p>Amazon's Alexa. The simplicity of voice activation to access music at any time, to interact with different lists and calendars, to listen to podcasts or news sources, and to use fewer screens, is a game changer for the consumer marketplace. </p>
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    • Article
      • id1365
      • date2023-01-04
      • titleIs Your Company Mistaking Technology For Digital Transformation?
      • author(null)
      • publisherForbes
      • description(null)
      • urlhttps://www.forbes.com/sites/sap/2023/01/24/is-your-company-mistaking-technology-for-digital-transformation/?sh=4eb4bfa771e9
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      • created2023-06-06 23:19:46
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  • 1
    • Article
      • id1361
      • date2020-08-10
      • titleA Cornucopia Of Cloud Storage Solutions
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      • publisherForbes
      • description
      • urlhttps://www.forbes.com/sites/tomcoughlin/2020/08/10/a-cornucopia-of-cloud-storage-solutions/#66c77bb76938
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      • created2020-08-12 17:48:21
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    • Program
      • 0
        • id31
        • titleBringing Simplicity To Multi-Cloud Complexity
        • subtitleAdvancing Data Connectivity, Logistics and Value
        • summaryThis initiative aims to explore the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world.
        • description<p><strong>Overview</strong></p> <p>The Business Performance Innovation (BPI) Network, in partnership with DBM Cloud Systems and the CMO Council, is undertaking research into the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world. Global enterprises are seeking to integrate vast repositories of data across multiple public and private clouds and on-premise systems to extract more value, use and return on these assets. In particular, this relates to decision-support analytics, product and service delivery, customer intelligence and personalized engagement, operational improvement, business compliance, and continuity.</p> <p>While multi-cloud and hybrid cloud environments provide major advantages, they also increase the complexity of managing, translating, processing and moving data. Chief Data Officers, infrastructure IT executives and others in the enterprise are now seeking new and innovative ways to gain greater control, visibility, performance and efficiency in the way they manage data to optimize its value.</p> <p>The program will engage data and IT executives from major companies, as well as leading system integrators, consulting firms and solution providers to understand needs, requirements and best practices in optimizing data economics, protection and logistics in today’s multi-cloud, mega-data world.</p> <p><strong> </strong></p> <p><strong>Background</strong></p> <p>The growing importance of the Chief Data Officer underscores widespread recognition of the essential role and value of data and analytics in the modern, agile customer-centric enterprise. This is further compounded by the significant cost, challenge and complexity of unifying, migrating, replicating, protecting, storing and governing data “ponds, lakes and dams” in today’s multi-cloud and hybrid cloud computing environments.</p> <p>Data has become one of the chief engines of value creation. Its role in improving analytical decision making, enhancing our ability to understand, reach and engage customers, and increasing the value of both existing and new products and services has made data a highly valued currency and asset base for enterprises operating digitally across data borders, ramparts and fences.</p> <p>Fueled by an explosive proliferation of new data sources—from mobile computing, social media and rich media applications and services, to the advent of the Internet of Things, which will generate some 50 million connected sensors by the end of 2020—the amount and variety of data being stored is growing exponentially.  According Seagate Technology, the amount of data generated worldwide will increase to 163 zettabytes by 2025 from 12 zettabytes in 2015.</p> <p>In today’s multi-cloud, mega-data world, better Data Logistics and Performance Management (DLPM) has become essential to competing in the Data Economy. According to 451 Research, some 80 percent of companies are now utilizing two or more clouds. Three-quarters of companies say they are pursuing a hybrid/multi-cloud strategy.</p> <p>In this highly distributed compute environment, the requirements to understand where data resides across multiple public clouds and on-premise systems and cost-effectively store, protect and move data to its optimal location becomes critical. With the coming rise of edge computing and micro-data centers designed to bring data and applications closer to users to reduce latency and thereby improve application and workload performance, data management and logistics become even more complex. The edge is creating even more data, with increased data volumes having to be transmitted across networks and between clouds.</p> <p>Object-based data storage is now the dominant storage architecture globally, particularly in the cloud, and will be used to store 85 percent of the world’s data by 2025. Developed initially to handle the explosive growth of unstructured data, such as video, images, web pages, log files and IoT data, object storage saves data along with associated metadata in blocks as objects that can contain multiple information formats.</p> <p>It has a variety of advantages over file and block storage, including massive scalability, greater flexibility via metadata for analytics, better governance, faster retrieval, and improved cost efficiencies. In addition, continued technical advances are improving both the performance and the applicability of object storage for new use cases. A major challenge, however, is that the object-based storage systems used my various cloud providers are all different, making data synchronization and translation a challenge.</p> <p> </p> <p><strong>The Data Logistics Mandate</strong></p> <p>In this new world, Chief Data Officers and CIOs must optimize how they manage vast volumes of data across multiple clouds and data environments through better data logistics. There are more data silos, greater distribution of data, vast increases in volume, and a growing demand to understand, protect and exploit data for business growth and optimization while holding down costs.</p> <p>Among those logistical challenges are the need to keep track of where data resides, and cost-effectively synchronize, replicate and move data to optimize value, efficiency, security and governance based on cost differences, processing and analytics capabilities, performance advantages, and regulatory requirements.</p> <p>Organizations need to be able to be able to identify what data needs to be replicated and effectively transmitted and synchronized across different clouds and on-premise locations to improve the availability, security and value of data.</p> <p>For example, organizations increasingly need to move data to specific service providers to conduct analytics or take advantage of specific vendor technologies, lower processing and storage costs, or meet geographic requirements. Particularly when data replication and synchronization is a continuous activity, organizations need to automate this process based on established rules and policies to improve cost efficiency, eliminate errors and reduce management complexity.</p> <p>For object storage data, the capacity to fully utilize metadata to identify location, type and value is now a critical aspect of data logistics, as is the ability to transfer data with a minimum amount of performance degradation and data corruption. New solutions that can handle replication outside of the data path are delivering improved visibility, performance and data quality.</p> <p>Advancing data logistics is a major imperative for today’s data-driven organizations and their chief data officers. The mandate to improve data availability, performance, value and cost-efficiency will be a critical competitive differentiator in a multi-cloud, mega-data world.<br /><br /><strong>To get involved in this initiative, please reach out to <a href="mailto:dmurray@bpinetwork.org">Dave Murray</a>. </strong></p>
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    • Article
      • id1359
      • date2020-07-22
      • titleHybrid Cloud Security: Benefits and Challenges
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      • publisherBusiness2Community
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      • urlhttps://www.business2community.com/cloud-computing/hybrid-cloud-security-benefits-and-challenges-02329045
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      • created2020-08-12 17:47:17
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    • Program
      • 0
        • id31
        • titleBringing Simplicity To Multi-Cloud Complexity
        • subtitleAdvancing Data Connectivity, Logistics and Value
        • summaryThis initiative aims to explore the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world.
        • description<p><strong>Overview</strong></p> <p>The Business Performance Innovation (BPI) Network, in partnership with DBM Cloud Systems and the CMO Council, is undertaking research into the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world. Global enterprises are seeking to integrate vast repositories of data across multiple public and private clouds and on-premise systems to extract more value, use and return on these assets. In particular, this relates to decision-support analytics, product and service delivery, customer intelligence and personalized engagement, operational improvement, business compliance, and continuity.</p> <p>While multi-cloud and hybrid cloud environments provide major advantages, they also increase the complexity of managing, translating, processing and moving data. Chief Data Officers, infrastructure IT executives and others in the enterprise are now seeking new and innovative ways to gain greater control, visibility, performance and efficiency in the way they manage data to optimize its value.</p> <p>The program will engage data and IT executives from major companies, as well as leading system integrators, consulting firms and solution providers to understand needs, requirements and best practices in optimizing data economics, protection and logistics in today’s multi-cloud, mega-data world.</p> <p><strong> </strong></p> <p><strong>Background</strong></p> <p>The growing importance of the Chief Data Officer underscores widespread recognition of the essential role and value of data and analytics in the modern, agile customer-centric enterprise. This is further compounded by the significant cost, challenge and complexity of unifying, migrating, replicating, protecting, storing and governing data “ponds, lakes and dams” in today’s multi-cloud and hybrid cloud computing environments.</p> <p>Data has become one of the chief engines of value creation. Its role in improving analytical decision making, enhancing our ability to understand, reach and engage customers, and increasing the value of both existing and new products and services has made data a highly valued currency and asset base for enterprises operating digitally across data borders, ramparts and fences.</p> <p>Fueled by an explosive proliferation of new data sources—from mobile computing, social media and rich media applications and services, to the advent of the Internet of Things, which will generate some 50 million connected sensors by the end of 2020—the amount and variety of data being stored is growing exponentially.  According Seagate Technology, the amount of data generated worldwide will increase to 163 zettabytes by 2025 from 12 zettabytes in 2015.</p> <p>In today’s multi-cloud, mega-data world, better Data Logistics and Performance Management (DLPM) has become essential to competing in the Data Economy. According to 451 Research, some 80 percent of companies are now utilizing two or more clouds. Three-quarters of companies say they are pursuing a hybrid/multi-cloud strategy.</p> <p>In this highly distributed compute environment, the requirements to understand where data resides across multiple public clouds and on-premise systems and cost-effectively store, protect and move data to its optimal location becomes critical. With the coming rise of edge computing and micro-data centers designed to bring data and applications closer to users to reduce latency and thereby improve application and workload performance, data management and logistics become even more complex. The edge is creating even more data, with increased data volumes having to be transmitted across networks and between clouds.</p> <p>Object-based data storage is now the dominant storage architecture globally, particularly in the cloud, and will be used to store 85 percent of the world’s data by 2025. Developed initially to handle the explosive growth of unstructured data, such as video, images, web pages, log files and IoT data, object storage saves data along with associated metadata in blocks as objects that can contain multiple information formats.</p> <p>It has a variety of advantages over file and block storage, including massive scalability, greater flexibility via metadata for analytics, better governance, faster retrieval, and improved cost efficiencies. In addition, continued technical advances are improving both the performance and the applicability of object storage for new use cases. A major challenge, however, is that the object-based storage systems used my various cloud providers are all different, making data synchronization and translation a challenge.</p> <p> </p> <p><strong>The Data Logistics Mandate</strong></p> <p>In this new world, Chief Data Officers and CIOs must optimize how they manage vast volumes of data across multiple clouds and data environments through better data logistics. There are more data silos, greater distribution of data, vast increases in volume, and a growing demand to understand, protect and exploit data for business growth and optimization while holding down costs.</p> <p>Among those logistical challenges are the need to keep track of where data resides, and cost-effectively synchronize, replicate and move data to optimize value, efficiency, security and governance based on cost differences, processing and analytics capabilities, performance advantages, and regulatory requirements.</p> <p>Organizations need to be able to be able to identify what data needs to be replicated and effectively transmitted and synchronized across different clouds and on-premise locations to improve the availability, security and value of data.</p> <p>For example, organizations increasingly need to move data to specific service providers to conduct analytics or take advantage of specific vendor technologies, lower processing and storage costs, or meet geographic requirements. Particularly when data replication and synchronization is a continuous activity, organizations need to automate this process based on established rules and policies to improve cost efficiency, eliminate errors and reduce management complexity.</p> <p>For object storage data, the capacity to fully utilize metadata to identify location, type and value is now a critical aspect of data logistics, as is the ability to transfer data with a minimum amount of performance degradation and data corruption. New solutions that can handle replication outside of the data path are delivering improved visibility, performance and data quality.</p> <p>Advancing data logistics is a major imperative for today’s data-driven organizations and their chief data officers. The mandate to improve data availability, performance, value and cost-efficiency will be a critical competitive differentiator in a multi-cloud, mega-data world.<br /><br /><strong>To get involved in this initiative, please reach out to <a href="mailto:dmurray@bpinetwork.org">Dave Murray</a>. </strong></p>
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      • date2020-07-22
      • titleIt’s Time To Rethink How To Get More From Your Data
      • author
      • publisherForbes
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      • urlhttps://www.forbes.com/sites/forbestechcouncil/2020/07/22/its-time-to-rethink-how-to-get-more-from-your-data/#3117717c6762
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      • 0
        • id31
        • titleBringing Simplicity To Multi-Cloud Complexity
        • subtitleAdvancing Data Connectivity, Logistics and Value
        • summaryThis initiative aims to explore the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world.
        • description<p><strong>Overview</strong></p> <p>The Business Performance Innovation (BPI) Network, in partnership with DBM Cloud Systems and the CMO Council, is undertaking research into the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world. Global enterprises are seeking to integrate vast repositories of data across multiple public and private clouds and on-premise systems to extract more value, use and return on these assets. In particular, this relates to decision-support analytics, product and service delivery, customer intelligence and personalized engagement, operational improvement, business compliance, and continuity.</p> <p>While multi-cloud and hybrid cloud environments provide major advantages, they also increase the complexity of managing, translating, processing and moving data. Chief Data Officers, infrastructure IT executives and others in the enterprise are now seeking new and innovative ways to gain greater control, visibility, performance and efficiency in the way they manage data to optimize its value.</p> <p>The program will engage data and IT executives from major companies, as well as leading system integrators, consulting firms and solution providers to understand needs, requirements and best practices in optimizing data economics, protection and logistics in today’s multi-cloud, mega-data world.</p> <p><strong> </strong></p> <p><strong>Background</strong></p> <p>The growing importance of the Chief Data Officer underscores widespread recognition of the essential role and value of data and analytics in the modern, agile customer-centric enterprise. This is further compounded by the significant cost, challenge and complexity of unifying, migrating, replicating, protecting, storing and governing data “ponds, lakes and dams” in today’s multi-cloud and hybrid cloud computing environments.</p> <p>Data has become one of the chief engines of value creation. Its role in improving analytical decision making, enhancing our ability to understand, reach and engage customers, and increasing the value of both existing and new products and services has made data a highly valued currency and asset base for enterprises operating digitally across data borders, ramparts and fences.</p> <p>Fueled by an explosive proliferation of new data sources—from mobile computing, social media and rich media applications and services, to the advent of the Internet of Things, which will generate some 50 million connected sensors by the end of 2020—the amount and variety of data being stored is growing exponentially.  According Seagate Technology, the amount of data generated worldwide will increase to 163 zettabytes by 2025 from 12 zettabytes in 2015.</p> <p>In today’s multi-cloud, mega-data world, better Data Logistics and Performance Management (DLPM) has become essential to competing in the Data Economy. According to 451 Research, some 80 percent of companies are now utilizing two or more clouds. Three-quarters of companies say they are pursuing a hybrid/multi-cloud strategy.</p> <p>In this highly distributed compute environment, the requirements to understand where data resides across multiple public clouds and on-premise systems and cost-effectively store, protect and move data to its optimal location becomes critical. With the coming rise of edge computing and micro-data centers designed to bring data and applications closer to users to reduce latency and thereby improve application and workload performance, data management and logistics become even more complex. The edge is creating even more data, with increased data volumes having to be transmitted across networks and between clouds.</p> <p>Object-based data storage is now the dominant storage architecture globally, particularly in the cloud, and will be used to store 85 percent of the world’s data by 2025. Developed initially to handle the explosive growth of unstructured data, such as video, images, web pages, log files and IoT data, object storage saves data along with associated metadata in blocks as objects that can contain multiple information formats.</p> <p>It has a variety of advantages over file and block storage, including massive scalability, greater flexibility via metadata for analytics, better governance, faster retrieval, and improved cost efficiencies. In addition, continued technical advances are improving both the performance and the applicability of object storage for new use cases. A major challenge, however, is that the object-based storage systems used my various cloud providers are all different, making data synchronization and translation a challenge.</p> <p> </p> <p><strong>The Data Logistics Mandate</strong></p> <p>In this new world, Chief Data Officers and CIOs must optimize how they manage vast volumes of data across multiple clouds and data environments through better data logistics. There are more data silos, greater distribution of data, vast increases in volume, and a growing demand to understand, protect and exploit data for business growth and optimization while holding down costs.</p> <p>Among those logistical challenges are the need to keep track of where data resides, and cost-effectively synchronize, replicate and move data to optimize value, efficiency, security and governance based on cost differences, processing and analytics capabilities, performance advantages, and regulatory requirements.</p> <p>Organizations need to be able to be able to identify what data needs to be replicated and effectively transmitted and synchronized across different clouds and on-premise locations to improve the availability, security and value of data.</p> <p>For example, organizations increasingly need to move data to specific service providers to conduct analytics or take advantage of specific vendor technologies, lower processing and storage costs, or meet geographic requirements. Particularly when data replication and synchronization is a continuous activity, organizations need to automate this process based on established rules and policies to improve cost efficiency, eliminate errors and reduce management complexity.</p> <p>For object storage data, the capacity to fully utilize metadata to identify location, type and value is now a critical aspect of data logistics, as is the ability to transfer data with a minimum amount of performance degradation and data corruption. New solutions that can handle replication outside of the data path are delivering improved visibility, performance and data quality.</p> <p>Advancing data logistics is a major imperative for today’s data-driven organizations and their chief data officers. The mandate to improve data availability, performance, value and cost-efficiency will be a critical competitive differentiator in a multi-cloud, mega-data world.<br /><br /><strong>To get involved in this initiative, please reach out to <a href="mailto:dmurray@bpinetwork.org">Dave Murray</a>. </strong></p>
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      • date2020-07-21
      • title8 Innovation Trends Cultivating the 'Next Normal' Post COVID-19
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      • publisherBecker's Health IT
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      • urlhttps://www.beckershospitalreview.com/digital-transformation/providence-8-innovation-trends-cultivating-the-next-normal-post-covid-19.html
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      • id1363
      • date2020-07-21
      • titleThe power of emerging technologies: Finding value through data
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      • publisherMckinsey Digital
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      • urlhttps://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/tech-forward/the-power-of-emerging-technologies-finding-value-through-data
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        • id31
        • titleBringing Simplicity To Multi-Cloud Complexity
        • subtitleAdvancing Data Connectivity, Logistics and Value
        • summaryThis initiative aims to explore the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world.
        • description<p><strong>Overview</strong></p> <p>The Business Performance Innovation (BPI) Network, in partnership with DBM Cloud Systems and the CMO Council, is undertaking research into the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world. Global enterprises are seeking to integrate vast repositories of data across multiple public and private clouds and on-premise systems to extract more value, use and return on these assets. In particular, this relates to decision-support analytics, product and service delivery, customer intelligence and personalized engagement, operational improvement, business compliance, and continuity.</p> <p>While multi-cloud and hybrid cloud environments provide major advantages, they also increase the complexity of managing, translating, processing and moving data. Chief Data Officers, infrastructure IT executives and others in the enterprise are now seeking new and innovative ways to gain greater control, visibility, performance and efficiency in the way they manage data to optimize its value.</p> <p>The program will engage data and IT executives from major companies, as well as leading system integrators, consulting firms and solution providers to understand needs, requirements and best practices in optimizing data economics, protection and logistics in today’s multi-cloud, mega-data world.</p> <p><strong> </strong></p> <p><strong>Background</strong></p> <p>The growing importance of the Chief Data Officer underscores widespread recognition of the essential role and value of data and analytics in the modern, agile customer-centric enterprise. This is further compounded by the significant cost, challenge and complexity of unifying, migrating, replicating, protecting, storing and governing data “ponds, lakes and dams” in today’s multi-cloud and hybrid cloud computing environments.</p> <p>Data has become one of the chief engines of value creation. Its role in improving analytical decision making, enhancing our ability to understand, reach and engage customers, and increasing the value of both existing and new products and services has made data a highly valued currency and asset base for enterprises operating digitally across data borders, ramparts and fences.</p> <p>Fueled by an explosive proliferation of new data sources—from mobile computing, social media and rich media applications and services, to the advent of the Internet of Things, which will generate some 50 million connected sensors by the end of 2020—the amount and variety of data being stored is growing exponentially.  According Seagate Technology, the amount of data generated worldwide will increase to 163 zettabytes by 2025 from 12 zettabytes in 2015.</p> <p>In today’s multi-cloud, mega-data world, better Data Logistics and Performance Management (DLPM) has become essential to competing in the Data Economy. According to 451 Research, some 80 percent of companies are now utilizing two or more clouds. Three-quarters of companies say they are pursuing a hybrid/multi-cloud strategy.</p> <p>In this highly distributed compute environment, the requirements to understand where data resides across multiple public clouds and on-premise systems and cost-effectively store, protect and move data to its optimal location becomes critical. With the coming rise of edge computing and micro-data centers designed to bring data and applications closer to users to reduce latency and thereby improve application and workload performance, data management and logistics become even more complex. The edge is creating even more data, with increased data volumes having to be transmitted across networks and between clouds.</p> <p>Object-based data storage is now the dominant storage architecture globally, particularly in the cloud, and will be used to store 85 percent of the world’s data by 2025. Developed initially to handle the explosive growth of unstructured data, such as video, images, web pages, log files and IoT data, object storage saves data along with associated metadata in blocks as objects that can contain multiple information formats.</p> <p>It has a variety of advantages over file and block storage, including massive scalability, greater flexibility via metadata for analytics, better governance, faster retrieval, and improved cost efficiencies. In addition, continued technical advances are improving both the performance and the applicability of object storage for new use cases. A major challenge, however, is that the object-based storage systems used my various cloud providers are all different, making data synchronization and translation a challenge.</p> <p> </p> <p><strong>The Data Logistics Mandate</strong></p> <p>In this new world, Chief Data Officers and CIOs must optimize how they manage vast volumes of data across multiple clouds and data environments through better data logistics. There are more data silos, greater distribution of data, vast increases in volume, and a growing demand to understand, protect and exploit data for business growth and optimization while holding down costs.</p> <p>Among those logistical challenges are the need to keep track of where data resides, and cost-effectively synchronize, replicate and move data to optimize value, efficiency, security and governance based on cost differences, processing and analytics capabilities, performance advantages, and regulatory requirements.</p> <p>Organizations need to be able to be able to identify what data needs to be replicated and effectively transmitted and synchronized across different clouds and on-premise locations to improve the availability, security and value of data.</p> <p>For example, organizations increasingly need to move data to specific service providers to conduct analytics or take advantage of specific vendor technologies, lower processing and storage costs, or meet geographic requirements. Particularly when data replication and synchronization is a continuous activity, organizations need to automate this process based on established rules and policies to improve cost efficiency, eliminate errors and reduce management complexity.</p> <p>For object storage data, the capacity to fully utilize metadata to identify location, type and value is now a critical aspect of data logistics, as is the ability to transfer data with a minimum amount of performance degradation and data corruption. New solutions that can handle replication outside of the data path are delivering improved visibility, performance and data quality.</p> <p>Advancing data logistics is a major imperative for today’s data-driven organizations and their chief data officers. The mandate to improve data availability, performance, value and cost-efficiency will be a critical competitive differentiator in a multi-cloud, mega-data world.<br /><br /><strong>To get involved in this initiative, please reach out to <a href="mailto:dmurray@bpinetwork.org">Dave Murray</a>. </strong></p>
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      • descriptionThis exclusive Transform to Better Perform CIO Roundtable has been organized by the Business Performance Innovation (BPI) Network to generate fresh thinking and best practice ideas around an emerging, new scorecard for IT. Being held in conjunction with DatacenterDynamics’ Internet Event at the San Francisco Marriot Marquis, the noon roundtable will bring together a small group of top executives to discuss the new demands and requirements on IT to advance competitive differentiation, build business value and engage customer markets.  The discussion will draw on new BPI Network research and provide ideas and content for a new global report. Participating IT executives are also invited to attend the DatacenterDynamics conference as VIP guests if they choose. To enroll, email Sally: <a href="mailto:squigley@bpinetwork.org">squigley@bpinetwork.org</a>.
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      • description<p>An <a href="http://reinventdatacenters.com/advocacy/report">in-depth, global report</a> from the <a href="http://bpinetwork.org/">BPI Network</a> explains how this major shift is already changing the nature of IT, enhancing security and increasing reliability for many companies – and why those who wait will be left behind. Join BPI Editorial Director <strong>Tom Murphy</strong> and <strong>Richard Garratt</strong>, director of data center solutions at Dimension Data, in an important <a href="https://www.apqc.org/knowledge-base/documents/using-data-center-drive-innovation">APQC podcast</a> as they analyze the cause and explore how this transformation will improve the quality of services to consumers while positioning businesses to grow with far greater cost-efficiencies.  </p>
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      • description<p>Today’s senior FP&A executives are facing a critical need to provide a more responsive, flexible and continuous planning, budgeting and forecasting process that will allow them to adapt to changing market conditions and opportunities, which will enable their financial planning to become more relevant and valuable to business outcomes. In this thought leadership webinar we will look at the organizational roadblocks and challenges that are keeping the financial planning function from delivering greater business and decision-making value across the organization and hear from leading executives on how to implement new thinking and processes.</p>
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        • titlePredictability Through Planning Agility
        • subtitleBest Practices in Collaborative Budgeting and Continuous Business Rebalancing
        • summary<p>Through the “Predictability Through Planning Agility” program, the Business Performance Innovation Network will investigate how organizations can make financial processes more relevant in driving organizational excellence, efficiency and decision dexterity, while improving forecasting and budgeting accuracy.  </p>
        • description<p>Improving the accuracy, value and efficiency of financial planning, forecasting and budgeting should be an important goal for any organization.  Research shows companies that are adept in these processes outperform their competition. Yet financial processes and systems frequently lack the agility and responsiveness to keep pace with changing business needs and developments.  Budgeting is often excessively time-consuming and arduous, while the final product is typically out-of-date on arrival.  Financial planning processes should, but often do not, motivate and drive organizational performance. There is a real need for greater timeliness and frequency in budgeting and forecasting with new systems and processes that can improve planning flexibility, speed, and accuracy. Companies need to determine how they can increase collaboration and the value of financial planning across the entire organization.</p> <p><a title="Download Report Now" href="../../../thought-leadership/studies/49/download-report-predictability-through-planning-agility">Download Report Now »</a></p> <p>Through the “Predictability Through Planning Agility” program, the Business Performance Innovation Network will investigate how organizations can make financial processes more relevant in driving organizational excellence, efficiency and decision dexterity, while improving forecasting and budgeting accuracy.  The program will look at the value and limitations of corporate financial forecasting and budgeting processes and discuss the right practices and approaches for improving the performance management aspects of financial processes.  </p>
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      • body<p>In today’s environment of accelerated business cycles, non-traditional global competitiveness and financial accountability, making good decisions is one of the most important functions of a business. However, decision making may be one of the least understood or defined processes within the organization. Executive decisions have become more costly and complex, and yet are critical to a company’s success.</p>
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PHP Environment

Environment Variable	Value
Php Version	5.6.40
User	bpinorg
Home	/home/bpinorg
Fcgi Role	RESPONDER
Redirect Redirect Unique Id	aBA3HAC0BTER2MJyBRLDCQABVAw
Redirect Redirect Script Url	/leaders/view/210
Redirect Redirect Script Uri	https://bpinetwork.org/leaders/view/210
Redirect Redirect Https	on
Redirect Redirect Ssl Tls Sni	bpinetwork.org
Redirect Redirect Http2	on
Redirect Redirect H2push	off
Redirect Redirect H2 Push	off
Redirect Redirect H2 Pushed
Redirect Redirect H2 Pushed On
Redirect Redirect H2 Stream Id	3
Redirect Redirect H2 Stream Tag	9291-34-3
Redirect Redirect Status	200
Redirect Unique Id	aBA3HAC0BTER2MJyBRLDCQABVAw
Redirect Script Url	/leaders/view/210
Redirect Script Uri	https://bpinetwork.org/leaders/view/210
Redirect Https	on
Redirect Ssl Tls Sni	bpinetwork.org
Redirect Http2	on
Redirect H2push	off
Redirect H2 Push	off
Redirect H2 Pushed
Redirect H2 Pushed On
Redirect H2 Stream Id	3
Redirect H2 Stream Tag	9291-34-3
Redirect Status	200
Unique Id	aBA3HAC0BTER2MJyBRLDCQABVAw
Script Url	/leaders/view/210
Script Uri	https://bpinetwork.org/leaders/view/210
Https	on
Ssl Tls Sni	bpinetwork.org
Http2	on
H2push	off
H2 Push	off
H2 Pushed
H2 Pushed On
H2 Stream Id	3
H2 Stream Tag	9291-34-3
Proxy-nokeepalive	1
Http Accept	*/*
Http User Agent	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Http Accept Encoding	gzip, br, zstd, deflate
Http Host	bpinetwork.org
Http X Https	1
Path	/usr/local/jdk/bin:/usr/kerberos/sbin:/usr/kerberos/bin:/usr/local/sbin:/usr/local/bin:/sbin:/bin:/usr/sbin:/usr/bin:/usr/X11R6/bin:/usr/local/bin:/usr/X11R6/bin:/root/bin:/opt/bin
Server Signature
Server Software	Apache
Server Name	bpinetwork.org
Server Addr	173.231.198.134
Server Port	443
Remote Addr	3.135.190.40
Document Root	/home/bpinorg/public_html
Request Scheme	https
Context Prefix
Context Document Root	/home/bpinorg/public_html
Server Admin	webmaster@bpinetwork.org
Script Filename	/home/bpinorg/public_html/app/webroot/index.php
Remote Port	8360
Redirect Url	/app/webroot/leaders/view/210
Gateway Interface	CGI/1.1
Server Protocol	HTTP/2.0
Request Method	GET
Query String
Request Uri	/leaders/view/210
Script Name	/app/webroot/index.php
Php Self	/app/webroot/index.php
Request Time Float	1745893148.4644
Request Time	1745893148
Argc	0

Included Files

Include Paths

• 0/home/bpinorg/public_html/lib
• 2/opt/cpanel/ea-php56/root/usr/share/pear
• 3-> /home/bpinorg/public_html/lib/Cake/

Included Files

• core
  • Behavior
    • 0CORE/Model/Behavior/ContainableBehavior.php
  • Cache
    • 0CORE/Cache/Cache.php
    • 1CORE/Cache/Engine/FileEngine.php
    • 2CORE/Cache/CacheEngine.php
  • Component
    • 0CORE/Controller/Component/SessionComponent.php
    • 1CORE/Controller/Component/AuthComponent.php
  • Config
    • 0CORE/Config/routes.php
    • 1CORE/Config/config.php
  • Controller
    • 0CORE/Controller/Controller.php
    • 1CORE/Controller/ComponentCollection.php
    • 2CORE/Controller/Component.php
  • Datasource
    • 0CORE/Model/Datasource/Database/Mysql.php
    • 1CORE/Model/Datasource/DboSource.php
    • 2CORE/Model/Datasource/DataSource.php
    • 3CORE/Model/Datasource/CakeSession.php
  • Error
    • 0CORE/Error/exceptions.php
    • 1CORE/Error/ErrorHandler.php
  • I18n
    • 0CORE/I18n/I18n.php
    • 1CORE/I18n/L10n.php
  • Log
    • 0CORE/Log/CakeLog.php
    • 1CORE/Log/LogEngineCollection.php
    • 2CORE/Log/Engine/FileLog.php
    • 3CORE/Log/Engine/BaseLog.php
    • 4CORE/Log/CakeLogInterface.php
  • Model
    • 0CORE/Model/Model.php
    • 1CORE/Model/BehaviorCollection.php
    • 2CORE/Model/ConnectionManager.php
    • 3CORE/Model/ModelBehavior.php
  • Network
    • 0CORE/Network/CakeRequest.php
    • 1CORE/Network/CakeResponse.php
  • Other
    • 0CORE/bootstrap.php
    • 1CORE/basics.php
    • 2CORE/Core/App.php
    • 3CORE/Core/Configure.php
    • 4CORE/Core/CakePlugin.php
    • 5CORE/Event/CakeEventListener.php
    • 6CORE/Event/CakeEvent.php
    • 7CORE/Event/CakeEventManager.php
    • 8CORE/Core/Object.php
  • Routing
    • 0CORE/Routing/Dispatcher.php
    • 1CORE/Routing/Filter/AssetDispatcher.php
    • 2CORE/Routing/DispatcherFilter.php
    • 3CORE/Routing/Filter/CacheDispatcher.php
    • 4CORE/Routing/Router.php
    • 5CORE/Routing/Route/CakeRoute.php
    • 6CORE/Routing/Route/RedirectRoute.php
    • 7CORE/Routing/Route/PluginShortRoute.php
  • Utility
    • 0CORE/Utility/Hash.php
    • 1CORE/Utility/ObjectCollection.php
    • 2CORE/Utility/Debugger.php
    • 3CORE/Utility/String.php
    • 4CORE/Utility/ClassRegistry.php
    • 5CORE/Utility/Inflector.php
    • 6CORE/Utility/Folder.php
  • View
    • 0CORE/View/HelperCollection.php
• app
  • Component
    • 0APP/Controller/Component/PasswordComponent.php
  • Config
    • 0APP/Config/core.php
    • 1APP/Config/bootstrap.php
    • 2APP/Config/routes.php
    • 3APP/Config/database.php
  • Controller
    • 0APP/Controller/LeadersController.php
    • 1APP/Controller/AppController.php
  • Model
    • 0APP/Model/Menu.php
    • 1APP/Model/AppModel.php
    • 2APP/Model/User.php
    • 3APP/Model/Article.php
    • 4APP/Model/Event.php
    • 5APP/Model/Report.php
    • 6APP/Model/Leader.php
    • 7APP/Model/Program.php
    • 8APP/Model/Tag.php
    • 9APP/Model/Brainwafe.php
    • 10APP/Model/Tracking.php
    • 11APP/Model/Download.php
    • 12APP/Model/MediaCoverage.php
    • 13APP/Model/InnovatorProfile.php
  • Other
    • 0APP/webroot/index.php
    • 1APP/Lib/AppError.php
    • 2APP/Vendor/ChromePhp/ChromePhp.php
    • 3APP/Lib/Captcha/Captcha.php
• plugins
  • DebugKit
    • Component
      • 0DebugKit/Controller/Component/ToolbarComponent.php
    • Plugin
      • 0DebugKit/Lib/DebugMemory.php
      • 1DebugKit/Lib/Panel/HistoryPanel.php
      • 2DebugKit/Lib/DebugPanel.php
      • 3DebugKit/Lib/Panel/SessionPanel.php
      • 4DebugKit/Lib/Panel/RequestPanel.php
      • 5DebugKit/Lib/Panel/SqlLogPanel.php
      • 6DebugKit/Lib/Panel/TimerPanel.php
      • 7DebugKit/Lib/Panel/LogPanel.php
      • 8DebugKit/Lib/Log/Engine/DebugKitLog.php
      • 9DebugKit/Lib/Panel/VariablesPanel.php
      • 10DebugKit/Lib/Panel/EnvironmentPanel.php
      • 11DebugKit/Lib/Panel/IncludePanel.php
      • 12DebugKit/Lib/DebugTimer.php
  • LessCompiler
    • Component
      • 0LessCompiler/Controller/Component/LessComponent.php
    • Plugin
      • 0LessCompiler/Lib/LessCompiler.php
      • 1LessCompiler/Vendor/lessc.php
  • Minify
    • Config
      • 0Minify/Config/routes.php
  • Opauth
    • Config
      • 0Opauth/Config/bootstrap.php
      • 1Opauth/Config/routes.php