Program

Id
7  
Title
Grow From the Right Intro  
Subtitle
Strategies for Business Partner Matching + Opportunity Sourcing  
Description
<p>This milestone study seeks to assess the state of strategic partnering and business development in the SME sector, and the level of competency, success and value derived from this critical business process.</p> <p><strong>The Strategic Partnering Imperative</strong></p> <p>In a recent executive survey by Frost &amp; Sullivan, CEOs cited strategic partnerships as their number one growth strategy. Big companies today are making strategic partnerships a centerpiece of corporate strategy, committing more than 20 percent of their assets to developing and managing partnerships, notes Frost &amp; Sullivan.</p> <p>However small to medium sized firms are at a disadvantage. They do not have the domain expertise, business networks, or management bandwidth to support the arduous and time-consuming process of identifying, cultivating and making the right partner connections. No matter whether this is for revenue gain, new market access, product line extension, geographic expansion, customer access, domain knowledge, IP licensing, or capital sourcing.&nbsp;</p> <p>Making smarter, more appropriate and functional fits can spur the global economy by multiplying the potential and value of synergistic and compatible partnerships. It can also greatly reduce the vast amount of financial and human energy drain associated with ailing, ill-conceived or dysfunctional linkages. &nbsp;New ways to create greater efficiency and better utilization of resources and time are critical areas of need in the business development process.</p> <p><strong>Campaign Platform &amp; Focus</strong></p> <p>The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed on a new thought leadership program, entitled &ldquo;GROW FROM THE RIGHT INTRO: Strategies for Optimal Business Partner Matching + Opportunity Sourcing.&rdquo; This milestone study seeks to assess the state of strategic partnering and business development in the SME sector, and the level of competency, success and value derived from this critical business process.</p> <p>Areas of exploration and discovery will include:</p> <ul> <li>The role and value of strategic partnerships and alliances in contributing to corporate growth and development</li> <li>Capacity to identify, qualify and secure the right introductions to relevant and valued partners and business opportunities</li> <li>Challenges and complexities associated with selecting, closing and nurturing the right partnerships</li> <li>Reasons for partnership failure and how to manage and maintain relationships</li> <li>The types of strategic partnerships that benefit companies the most, including customer, channel, distribution, technology, strategic, financial, supply chain, outsourced manufacturing, etc.</li> <li>Incidence of formal partnering strategies and how these are implemented, staffed and funded</li> <li>Intentions and plans to improve networking, partnering and sourcing of growth opportunities worldwide</li> <li>Channels, networks or resources that are being evaluated or used to advance business networking and relationship building</li> <li>Variations in business partnering capability across industry sectors, cultures and company sizes</li> <li>Internal systems or outsourced services that are helping to automate and optimize business partnering and customer acquisition</li> </ul> <p>Research will include qualitative interactions with a 20-30 SME leaders and a comprehensive online audit of partnering needs, strategies, predispositions, experiences, challenges, capabilities and outcomes. This will be undertaken in cooperation with Penton, NetLine and The Business Journals. Collectively, these media partners give access to millions of SME executives and business owners across hundreds of industry sectors and local markets. A detailed report will be prepared and taken to market to generate exposure, downloads, Powerlinx platform use, and market predisposition. Content will be promoted and discussed through a variety of engagement strategies including press relations, social media, content syndication, email communications, web site posting, webinars, conferences and dinner dialogues.</p> <p>&nbsp;</p>  
Date
2014-04-29  
Created
2014-04-14 15:20:39  
Modified
2016-04-22 12:48:40  
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