Report

Id
80  
Date
 
Title
Humanize + Optimize The Way You Recognize Every Customer + Contact  
Summary
This study explores the critical need to simplify and unify identity verification in today’s digital economy. Our research includes in-depth conversations with 12 business leaders across marketing, digital experience, customer support, identity and security, as well as the findings from a major survey of 2,000 consumers expressing high levels of password frustration and a decided preference for biometric ID techniques.  
Author
CMO Council  
Body
<p>Improving digital customer experience (DCX) is now a crucial business issue for brands. Consumers have flocked to digital channels since the start of the pandemic. Too often, they have encounted experiences that don&rsquo;t satisfy, causing many to abandon transactions and take their business elsewhere. Very often, the problem is digital authentication and identity verification. More than 80 percent of consumers prefer doing business with companies that make authentication both simple and safe. Six in 10 have quit transactions due to authentication frustration.</p> <p>This study explores the critical need to simplify and unify identity verification in today&rsquo;s digital economy. Our research includes in-depth conversations with 12&nbsp;business leaders across marketing, digital experience, customer support, identity and security, as well as the findings from a major survey&nbsp;of 2,000 consumers expressing&nbsp;high levels of&nbsp;password&nbsp;frustration and&nbsp;a decided preference for biometric ID techniques.</p>  
Image
Unify Strategic Brief-Thumbnail BPI.png  
Url
https://cmocouncil.org/thought-leadership/reports/humanize--optimize-the-way-you-recognize-every-customer--contact  
Created
2021-11-01 20:25:55  
Modified
2021-11-01 20:34:46  
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