About BPI Network
Advertising and Sponsorship Opportunities
Accessing the Global Channel of Marketing Insight, Access and Influence
The Business Performance Innovation (BPI) Network is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among innovation-minded senior executives in strategy, finance, operations, product development and boardroom roles across a wide-range of global industries. The BPI Network has a membership of nearly 2,000 executive innovation leaders. In addition, over 60,000 global executives covering multiple industries, segments and markets consume our content and thought leadership. Key corporate decision makers, business buyers and influencers within large and mid-sized organizations worldwide comprise our membership and audience.
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The BPI Network develops and builds strategic interest communities around specific issues and market needs, such as the Security Economics Institute, the Competitive Strategy Roundtable, the Global Renewable Energy and Environmental Network (GREEN), and the Decision ROI Institute. These groups enable the BPI Network to reach, aggregate and interact with large executive audiences in specific vertical, functional and strategic areas, such CIOs, CFOs, HR leaders, Supply Chain executives and others, in order to develop analytical insights and advocate for business change. We continually form partnerships and joint ventures with leading media, blogs, professional organizations and online communities to further extend the reach and influence of our programs and authority leadership.
BPI Network sponsorships enable underwriters to access and engage iour executive audiences to build strategic conversations, grow brand recognition and relevance, advocate for new approaches, and identify business opportunities and buyers.
The BPI Network also teams with NetLine, the world leader in business content syndication, to offer organizations an expansive, precision content syndication network aimed at driving buyer engagement, customer lead acquisition and sales pipeline performance. This partnership provides a top BtoB multi-channel business syndication network with more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors across all industry sectors. The network’s Precision Targeting Engine™ pinpoints, verifies and capture exactly the right prospects across BtoB websites, blogs, email, eNewsletters, and social and mobile channels, and enables productive engagement through content distribution, webcasts, surveys, display advertising, newsletter sponsorships, award-winning mobile application and more.
Sponsorship Categories and Opportunities
Advertising and Authority Leadership Content Sponsorships
Brainwaves: The Official Peer-Powered eJournal of the BPI Network
Brainwaves is the quarterly newsletter for the BPI Network. It is peer-inspired, peer-driven, and peer-influenced and provides insight from global executive innovation leaders about best practices and strategies. Each edition features contributed thought leadership content, in-depth interviews and Q&A’s with global business leaders, and updates and news about the BPI Network and affiliated partners.
PeerSphere is produced as a high-quality, 40-page print journal with a companion digital magazine for iPad. The journal primarily showcases insights, best practices, and commentary from CMO Council members, experts, and academics, reaching a highly qualified audience of senior client-side marketing executives who have corporate, division, product line, or geographic marketing responsibility.
- One quarter sponsorship (includes one leaderboard banner, one premium sponsored content position, and one skyscraper banner ad): $4,000
- Full year sponsorship: $12,000
Thought Leadership Webinar
The BPI Network webinar channel, powered by BrightTalk, is a robust community seeking access to video content powered by business change leaders. The BPI Network will develop a content platform, recruit speakers, and develop content to be delivered via a 1-hour live webcast and immediately available on-demand recording. Sponsorship costs include all production, content development, speaker recruitment and promotion of the webinar event. Leads generated through registrations will be delivered to the sponsor of each event.
- 1 1-hour Webinar: $15,000
- Webinar Series (3 event series): $40,000
Custom Thought Leadership White Paper>
Depending on the topic, the BPI Network has developed short (less than 10 pages) white papers introducing specific platforms or areas of thought leadership intended to spark a conversation or lead into a custom event. The white paper content will highlight a key area of exploration for the senior executives, introducing a specific conversation, issue or challenge that leading executives in the market are likely facing. These papers may involve select interviews with top executive leaders, subject matter experts or previously collected BPI Network research data. Sponsors will be given the opportunity to include brief by-lined commentary along with the custom BPI Network content, providing a strong platform to showcase expertise and domain knowledge. Sponsorship includes all platform development, content development, paper production and promotion/distribution through BPI Network channels. All leads from content downloads are delivered to the sponsor.
- 1 White Paper: $15,000
- 4 White Paper Series (4 unique papers flowing under 1 master platform or theme): $55,000
Dinner Dialogue Series
The BPI Network will host and facilitate a series of live dinner engagements inviting 12 – 15 senior executives to gather and discuss a key issue or challenge facing organizations today. Each dinner will feature an expert speaker, typically representing the sponsor organization, who will provide an expert industry perspective directly to attendees. These engagements are designed to be highly interactive, intimate engagements allowing experts to directly engage with relevant senior decision makers in an environment directed by content and not “hard-sell” sales discussions. Dinner Dialog series attract senior leaders across numerous industries, all eager to network with peers and share true thought leadership among the group. It is optimal to host these dinners in conjunction with a content product or platform (white paper or custom thought leadership research initiative). Sponsorship includes all content development, audience development, logistics and venue management, event facilitation and hosting costs. Attendee leads are delivered to sponsors. Events can be hosted globally, but may require additional budget for travel, expenses or venue.
- 3 city series: starting at $45,000
- 5 city series: starting at $70,000
Custom Thought Leadership Initiatives
The BPI Network develops and executes major authority leadership programs designed to provide new business insights and advocacy relevant to our membership and strategic interest communities. These programs may include a range of original research, content and executive engagement activities. BPI Network thought leadership initiatives frequently include formation of high-profile executive advisory and faculty boards, global executive surveys, qualitative interviews with relevant experts, business leaders and academic authorities, as well as analytics around business trends, best practices, new processes and product categories. These initiatives often also include the creation of program microsites presenting our advocacy positions, authority leadership and relevant curated content from around the world. Research results in major reports, as well as supporting content such as infographics, video presentations, webinars and more. Our findings generate extensive media coverage, social media discussion, and content syndication through partner networks.
Sponsors are highly visible in all content products and events and invited to offer their own bylined opinion pieces and contributions to complement the BPI Network’s own work and research.
- Cost of sponsorship depends on the size and scope of individual programs and the number of sponsoring brands.