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Game Changers

5 Big Questions on Innovation

Paul McEnroe, , IBM (formerly)

Paul McEnroe
at IBM (formerly)

A distinguished engineer and technology leader, Paul McEnroe has played a central role in the development of a variety of industry-changing technologies. Most notably, he and a team he formed in 1969 while at IBM created the Universal Product Code (UPC), also known as the barcode, along with related products, that transformed the retail and groc...
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Thought Leadership


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Fire Up Your B2B Revenue Generation Engine

Bringing Precision, Predictability and Performance to Customer Targeting, Outreach and Conversion

Most B2B marketers say they should be driving the customer-acquisition machine, yet 62% say their lead gen and engagement strategy underperforms. This report shows what it takes to get ahead. More »

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Digital Enterprise Execution: Ailing or Excellent?

Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise Execution: Ailing or Excellent?”, there’s unanimous validation of the business gains from digital transformation, but it’s not entirely due to strategic leadership from the corner office. More »

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Increase Your Pace in the E-commerce Race

Rating the State of Consumer Supply Chains

Industry executives are up against the unrelenting success of e-commerce giants, making rapid and efficient home delivery an existential issue, as well as a major competitive opportunity. But how do they make it happen for their own brands? More »

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Authentication Frustration

How Companies Lose Customers in The Digital Age

This new report explores the new imperative to ensure secure, seamless and expedited authentication. The end goal being greater customer value, retention and growth. This is a must read for marketers and other business leaders seeking to improve their brand’s digital experience in today’s connected economy. More »

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Humanize + Optimize The Way You Recognize Every Customer + Contact

Using Frictionless Biometrics Across All Channels of Engagement

This study explores the critical need to simplify and unify identity verification in today’s digital economy. Our research includes in-depth conversations with 12 business leaders across marketing, digital experience, customer support, identity and security, as well as the findings from a major survey of 2,000 consumers expressing high levels... More »

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Increase Your Pace in the ECommerce Race

How to Build Exceptional, Scalable & Sustainable Supply Chains for Greater Operational Performance

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Unify How You Verify

Humanize + Optimize the Way You Recognize Every Customer + Contact Using Frictionless Biometrics

Every holiday season GlobalFluency, the CMO Council and the BPI Network highlight a cause that is working to brighten the world. This year, we’d like to introduce you to Play Rugby USA (www.playrugbyusa.com), an award winning social change program dedicated to empowering and developing at-risk youth through the game of rugby.

Play Rugby USA runs inspirational, team-building programs that help disadvantaged inner city kids and teens develop physically and emotionally. Thousands are learning to tackle life’s challenges and improving their self-concept and confidence by playing one of the world’s most demanding sports.

But as with all great causes, Play Rugby USA cannot impact young lives without financial assistance. As you look to spread cheer this holiday season, please consider supporting this innovative initiative to build wellness and self-worth among youth in marginalized inner city communities. www.playrugbyusa.com