Game Changers
Game Changer Profile
Paul McEnroe, at IBM (formerly) Read insights
A distinguished engineer and technology leader, Paul McEnroe has played a central role in the development of a variety of industry-changing technologies. Most notably, he and a team he formed in 1969 while at IBM created the Universal Product Code (UPC), also known as the barcode, along with related products, that transformed the retail and grocery industry. McEnroe recently published his book, “The Barcode: How a Team Created One of the World's Most Ubiquitous Technologies.”