Thought Leadership
Programs Background
CMO-CIO Alignment
Aligning The CMO+CIO To Drive Customer Insight, Intimacy And Engagement
The CMO Council and BPI Network recognize that technology and customer data access have become the essential enablers of marketing effectiveness. As leading change agents, the CMO and CIO have to be tightly coupled in the journey to optimize customer lifetime value through more personal, timely, targeted and engaging interactions with diverse audiences. This study provides education, insights and actionable guidance on how to make customer-centricity the centerpiece of the CMO-CIO relationship.
ShareFacts & Stats
59% of organizations see the presence of disparate sets of data-handling and collaboration technology as the top barrier to data governance.
Only 38% of organizations have deployed business-IT alignment policies and processes.
In the next 3-5 years, 73% of marketing clients aspire to support "mature enterprise architecture," demonstrating that business strategy will be pervasively understood and supported within EA and across business and IT.
Articles
June 14, 2016 - How IT Enhances the Customer Experience
CIO Insight
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May 16, 2016 - Why IT Needs to Step Up as a Business Partner
CIO Insight
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March 4, 2016 - 4 Principles That Will Shape The Future of IT
CIO
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White Papers
The CMO/CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end. Read more »
Overcoming CIO challenges in global mobility management
This paper looks at some of the challenges that CIOs are facing in managing mobility. This is clearly becoming more complex for large enterprises as mobility penetrates more deeply into their organisations, driven by changing working practices and supported by rapidly evolving technology. In multinational companies, management of mobility is especially challenging because they almost always need to control mobility of staff across multiplecountries and manage relationships with many service providers and suppliers. Cost management is a particular issue and improved efficiencies are sought through integration of voice into the corporate network and a more unified approach to communications. Read more »
THE EVOLVED CMO
The past few years have created a wealth of new challenges for chief marketing officers (CMOs) and their companies, because technology has empowered customers to speak with a strong and easily distributed voice. Forrester Research and Heidrick & Struggles conducted a survey of CMOs across the globe that shows that nearly 80% want to prove their capability as business and strategy leaders. But now technology ranks as the No. 1 area in which they see the greatest opportunity to improve. CMOs also recognize that they must bring customer insight and behavior to the rest of the executive team. Read more »