Thought Leadership

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Competitive Gain In The Demand Chain

Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence

Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. But, this study finds that far too many marketing executives have never assessed demand chain performance, nor given it high priority within the marketing operational mix.

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