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Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. 

Possessing a vast abundance of ever-mulitplying subscriber insight, Africa's leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of "data currency" that can create customer value, generate new revenue streams, and be used for competitive advantage. This report provides context to the mobile services landscape in Africa, the unique challenges facing the region, and the opportunities MNOs have to transform data into lucrative revenue streams that also deliver socio-economic value to their subscribers and the region as a whole.