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The Pathway to GenAI Competitive Advantage
After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Nearly 4 in 5 business leaders believe GenAI will deliver a competitive advantage over the next 18 months, such as AI agents improving the customer experience. But not everyone will be able to reap the benefits. Some 3 in 5 leaders aren't confident in their data-AI readiness to achieve GenAI value. Our report, "The Pathway to GenAI Competitive Advantage," examines how GenAI might shape, impact and influence the way data is used for competitive advantage if properly prepared and primed.
The findings of this report are based on a global survey of more than 170 business and functional leaders across industries and geographies and in-depth interviews with GenAI experts. Over 80% of respondents hold EVP/SVP/VP/GM/CIO/CTO/CISO/CLO titles, and 60% represent large corporations with annual revenues of more than $1 billion. Download your copy of the report today to see how your GenAI data readiness stacks up amongst your peers.
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Media Coverage
April 24, 2025 - AI Ambitions, Data Doubts: 60% of Business Leaders Feel Unprepared
Azamat Abdoullaev, BBN Times
60 per cent of business leaders are unsure about their organisation’s readiness for data and AI, signalling a critical obstacle to progress at a time when AI adoption is accelerating across industries, according to research. Read more »
April 24, 2025 - Global Corporate Leaders Lack Confidence in Their Data-ai Readiness
Neel Achary, Business News This Week
Survey Finds 60% of Big Multinationals Believe Their Data is not Prepared and Primed to Unlock GenAI’s Next-Generation Business Value; North America Leads Level of Trust in Data Over ROW Read more »
April 24, 2025 - Many companies are not prepared for AI
Pauline Dornig, IT Daily
Despite the growing importance of artificial intelligence for the corporate world, there is uncertainty in many places about their own data situation. Read more »
April 24, 2025 - Global Corporate Leaders Lack Confidence in Their Data-AI Readiness Reveals a New Study by the BPI N
Staff, National Law Review
Entitled “The Pathway to GenAI Competitive Advantage,” the report includes a survey of over 170 corporate decision-makers and drills into business model variances and regional geographic contrasts across North America, Europe, and Asia-Pacific. Read more »
