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Digital Enterprise Execution: Ailing Or Excellent?

By Donovan Neale-May

Global enterprises will spend some $4.4 trillion this year on technology acquisition, and more than a quarter of this on digital transformation. With new software investments approaching $700 billion, how well are these solutions being deployed to improve business execution in critical areas of e-commerce, marketing automation, customer experience, organizational collaboration and operational excellence?

The CMO Council and the Business Performance Innovation (BPI) Network fielded a global survey of more than 250 enterprise executives (buyers, specifiers, and influencers) across companies of all sizes as part of its thought leadership partnership with HCL Software.

The quantitative research fielded in Q3 2022 explored areas of focus and challenge in digital transformation; perceived value and benefits; as well as considerations and requirements for digital change agent/partner selection and success. Read full blog here>