Thought Leadership
Programs Background
The Pathway To Gen AI Competitive Advantage
Is Your Data Prepared and Primed to Unlock GenAI’s Next-Generation Business Value?
After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. This year promises to be a landmark leap in GenAI value, but not everyone will be able to reap the benefits.
At least 30% of GenAI projects will be abandoned after proof of concept by the end of 2025, due to poor data quality, inadequate risk controls, escalating costs or unclear business value, according to Gartner. Data that is not de-risked and meticulously prepared for AI increases the likelihood of initiatives failing. GenAI value is further diminished when answers to even low-complexity queries are inaccurate, unreliable, biased.
In order to harness the power of GenAI, organizations first have to discover, classify, manage and secure data for GenAI to interrogate. Achieving GenAI’s next-generation business value will depend on organizations shoring up their data supply chain amid an unprecedented data deluge and security and privacy concerns. Will you be among the leaders? Or will you lag behind the competition?
The Business Performance Innovation (BPI) Network and the Growth Officer Council are teaming up with intelligent information management leader EncompaaS to assess the state of data readiness in the rapid evolution of GenAI value creation. We invite your perspectives to this exploratory thought-leadership campaign as we look to highlight new challenges, needs and opportunities that can be unlocked through advances in GenAI implementations.
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EncompaaS, a global leader in Information Management, empowers highly regulated organisations to rapidly mitigate compliance and privacy risks, while unlocking the full potential of their data. The platform uses next-generation AI technologies to find, enrich, and organize structured, unstructured and semi-structured data into a normalized data quality foundation. This enables automated governance at scale, ensuring information is de-risked, and prepares the highest quality data to fuel upstream processes. Headquartered in Sydney, with offices in the UK and USA, EncompaaS optimizes information on-premises and across multi-cloud environments and is trusted by Fortune 500 corporations, government departments and statutory authorities worldwide.
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The Growth Officer Council is a community of professional executives heading up revenue, growth, strategy, commercial, and business development operations in enterprises of all sizes worldwide. The GO Council provides best practice insights, research and resources for members to source and share via its thought leadership website (www.growthguidancecenter.com), Growth Monitor blog, and LinkedIn community group. It explores the economic forces and factors that accelerate, enhance, inhibit, disrupt, diversify and sustain business performance. The GO Council helps its members and program participants achieve transformational and sustainable growth in the digital, connected economy by providing thought leadership content, networking events, and strategic advisory services.
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TMC provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.
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The Growth Guidance Center is an online thought leadership destination focused exclusively on exploring the forces and factors that accelerate, enhance, inhibit, disrupt, diversify and sustain growth. A dedicated strategic interest group formed by the Chief Marketing Officer (CMO) Council and Business Performance Innovation (BPI) Network, the Growth Guidance Center will provide insights, access to intelligence, resources and peer-curated thought leadership to senior executives with the given (or self-defined) mandate of driving growth and sustainable opportunity, performance and outcomes for their organization.
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